Recent Posts

Announcing the Service Surfboard Award Winners for Dreamforce '14

Announcing the Service Surfboard Award Winners for Dreamforce '14

This year, the Service Cloud and Desk.com teamed up to host the very first Salesforce Service Surfboard Awards, opening up the opportunity for employees, customers, and partners to nominate Service Cloud and Desk.com customers for an award in 20 different categories. Salesforce wanted to recognize the amazing ways in which... Read More»

How to Create a Marketing Plan for Small Businesses

How to Create a Marketing Plan for Small Businesses

Many entrepreneurs define themselves as free spirits, unfettered by convention. However, while these traits may be real boons to the creative process, there are times when it pays to do things by the book. This is especially true when it comes to devising a viable marketing strategy. A detailed marketing... Read More»

7 Keys to Career Success from Salesforce.com’s Woman of the Month

7 Keys to Career Success from Salesforce.com’s Woman of the Month

Have you ever had a moment that completely changed your career? Virginie Faivre, Manager of Enterprise Business Sales at salesforce.com, did...and it ended up not only changing her career, but also changing the company. How, you ask? Let me explain. Over 11 years ago, as an exchange student at an... Read More»

Sales Secret Weapons: How to Steal a Page from James Bond’s Playbook

Sales Secret Weapons: How to Steal a Page from James Bond’s Playbook

When you think “James Bond,” what springs to mind first? Tuxedos? Martinis? Ridiculously cool cars and international locations? How would he handle Dreamforce? 007 is suave no matter where he is or what he’s wearing, but there’s something special that always sets him apart from his adversaries: his secret weapons.... Read More»

3 Sales Mistakes Hurting Revenue and Your Reputation

3 Sales Mistakes Hurting Revenue and Your Reputation

Your sales team’s performance doesn’t just impact revenue—it also affects your company’s reputation. Even the best sales organizations often make simple mistakes that can result in lost revenue and long-term damage to your company’s image. The irony is these mistakes are driven from the best intentions. Sales leaders and salespeople... Read More»

Empowering the Social Employee With Processes and Standards

Empowering the Social Employee With Processes and Standards

Lately, I have been thinking a lot about about the incredible opportunity companies have empowering their employees to share positive sentiment about the companies they work for (e.g. news, events, recruitment). Why? Reach Employees already have established relationships in the social universe that provide new reach and distribution opportunities for... Read More»

7 Best Practices for Using Technology to Build Customer Connections

7 Best Practices for Using Technology to Build Customer Connections

Companies have more options than ever before for adding new customers and earning their loyalty. Connected devices, and the social, mobile, analytics, and cloud (SMAC) technologies that power them, create huge amounts of data. This information serves as a digital footprint around consumers, organizations, processes, and products. Cognizant, a global... Read More»

5 Data Quality Tips for Sales Excellence

5 Data Quality Tips for Sales Excellence

Ask anyone in sales operations and they’ll nod in agreement that a high performance revenue machine requires a perfect process. Order of operations matters immensely, and those processes require the highest quality data possible to function at peak performance. Salesforce is a vessel, and a mighty useful one. The purpose... Read More»

3 Facts That Will Change the Way You Think About Culture

3 Facts That Will Change the Way You Think About Culture

Many leaders intrinsically understand the importance of creating a great team or company culture. In my last post we talked about ways of driving business results by building an awesome culture, but in working with many leaders to help them build that killer culture I’ve found there are a few... Read More»

5 Simple Ways to Stay in Front of Your Customers

5 Simple Ways to Stay in Front of Your Customers

Years ago, a typical business relationship looked something like this: A customer would come into your business, make a purchase, and then leave. She would only return when she needed to buy something else. As a business owner, if you wanted to engage with your customers beyond this, you would... Read More»