Recent Posts

Small Business Spotlight: How Stellar Customer Service Triumphs Over An Industry Reputation

Small Business Spotlight: How Stellar Customer Service Triumphs Over An Industry Reputation

Overcoming an industry reputation is a tall order for any business. 212 Staffing wants to challenge the idea that the good customer service in the recruiting industry is an oxymoron. We spoke with Richard Eib, Founder and Managing Consultant, US, about simplifying the recruiting process and using technology to ensure... Read More»

SMB Spotlight: PlayerLayer Leverages Salesforce to Compete in the Big Leagues

SMB Spotlight: PlayerLayer Leverages Salesforce to Compete in the Big Leagues

As a luxury sports-apparel startup competing with giant companies, PlayerLayer knows all about competition. Based in Nottingham, England, PlayerLayer sells technical sports clothing and baselayers to elite athletes and sportsmen. PlayerLayer puts a modern spin on the old-time tailor shops that offer made-to-measure men’s suits. The company makes custom-branded clothing... Read More»

Small Business Spotlight: The Top 10 Sales Tips for Small Businesses in 2015

Small Business Spotlight: The Top 10 Sales Tips for Small Businesses in 2015

As a salesperson, you know just how important it is to maximize your productivity and hit your numbers. But the landscape has changed quite a bit. It can be difficult to keep up with the breakneck pace of innovation and changes within the field — especially for small businesses with... Read More»

SMB Spotlight: 3 Important Cost-Savings Benefits of Marketing Automation

SMB Spotlight: 3 Important Cost-Savings Benefits of Marketing Automation

Learn about three important cost-savings benefits of marketing automation for b2b marketers. Read More»

The Secret for Content Marketing Success? Less is Often More

The Secret for Content Marketing Success? Less is Often More

In a world in which brands are being told they need to be publishers, there is growing pressure to create content. Whether it is white papers, blog posts, white papers, infographics, videos or social media updates, content is apparently king for brands that want to connect with potential and existing... Read More»

4 Steps to a Great Executive Meeting

4 Steps to a Great Executive Meeting

Getting time with executives is increasingly difficult. When we do get in front of an executive, what’s the best way to conduct the conversation? For most of us who have been trained in “consultative selling”, we will strive to ask intelligent questions in order to get information that will enable... Read More»

Don't Worry, Be Happy: Thumbing Your Nose at Negativity

Don't Worry, Be Happy: Thumbing Your Nose at Negativity

If you make happiness your default state, both for yourself and your team, work will be a lot more fun—and surprisingly empowering. You and your team members can do plenty of things to elevate your collective mood, not least taking pride in your work and your organization. Implementing that sort... Read More»

I Can’t Wait. I Need Leads NOW!

I Can’t Wait. I Need Leads NOW!

From mid-March through mid-April we will receive dozens of calls from prospects wishing to start new lead generation projects ASAP. It happens every year. Our ramp up time for a new program is about four weeks. When prospects hear this their response is always, “That’s just too long. I need... Read More»

The 10 Traits Buyers Seek in Sales Superstars

The 10 Traits Buyers Seek in Sales Superstars

What really separates the best salespeople from the rest of the pack? Our research shows that top performers not only understand each customer company — they understand the person making the buying decisions as well. Most sales training courses emphasize the importance of addressing the customer's needs. They teach salespeople... Read More»

4 Clever Ways to Create More Authentic Multicultural Campaigns

4 Clever Ways to Create More Authentic Multicultural Campaigns

When you run out of clichés, it’s better to just be real. That’s what brands are discovering about multicultural marketing, and consumers seem to be responding. In its “Un Buen Fit” campaign, featuring comedian Felipe Esparza, Honda poked fun at other ads targeting young Hispanics. Esparza asks a couple driving... Read More»